As an affiliate I make use of
affiliate links at various places throughout my website, in emails and in other online
promotions. These affiliate links are usually long and have a number or word to define who the affiliate is.
As well as using these direct affiliate links I have also used redirect pages (or what I might call indirect affiliate links) on my website as well. These are blank web
pages whose sole purpose is to redirect the visitor to the affiliate page.
I recently did a comparison between direct affiliate links and redirect pages and the results were astounding!
The redirect pages outperformed direct affiliate links about 2 to 1 when placed in the identical
position on my web site. This meant twice as many people we are
clicking the indirect affiliate
backlink
as we are
clicking the direct affiliate hyperlink. Why?
I have no idea about the logic behind this but it appears that visitors are less inclined to click a link when they know it is an affiliate backlink
. They would rather have the thought in their
mind I want to buy direct.
I must admit I do not think like this because I have bought many times through affiliate links but I guess I am
an affiliate so perhaps I think differently to many people
who are not affiliates.
So if redirect pages work so well, how do you create one?
Its really simpler than you might think.
First, create a new web page on your web page
. Just leave it as a blank page.
Then just put the following piece of code between the header tags:
You will positive need
to replace the URL myaffiliatelink.com with
your own affiliate script hyperlink.
If you are in 5 different affiliate programs you will positive need
to set up 5 separate pages for each affiliate backlink
.
Now you may make use of
each redirect page link in your promotions instead of the affiliate hyperlink.
When someone clicks on your redirect page link the following 2 things happen:
1. They get taken to your redirect page which is a blank page. This lasts a few seconds.
2. The command in your header tag then forwards the visitor directly to the affiliate page
.
The best thing about redirect pages is they do not look like affiliate links. They just look like normal pages. For those people that DO have a problem buying through affiliate links,
they are unaware that the redirect page is actually an affiliate hyperlink.
Try using redirect pages for your affiliate links. I think you will
be pleasantly surprised by the results.
David McKenzie is the author of a new e-book titled The Facts
You Should Know About Affiliate Programs
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