| | How To Win The Affiliate Game | | Are you frustrated with your affiliate programs? I used to be. Very frustrated! One day, in sheer desperation, I wrote to one of my affiliate programs and suggested that the advertise was now saturated with their item - it was no longer possible to sell it.
The next day I received a very nice reply. "The Internet is HUGE", they said. "We predict it will be five decades
before the sell
is saturated with our merchandise
. And long before that, we will have introduced our next item." They were right, of course. The problem was not with the market (the Internet is huge). Nor was the problem with their merchandise
. The problem was in the way I was presenting it.
Since then, my affiliate sales have soared. Why? Because I learnt a few secrets to winning the affiliate game. Here they are:
1. Choose affiliate programs that relate very closely to the theme of your internet site
. Let me give you an example. Of the three affiliate products I sell from my web page
, the one that does best by a long way is an eBook that shows everybody how to build free of cost Ezine selling
. Why does it do so well? Because my internet site
is a directory of ezines and most of my visitors are already interested in Ezine Advertising before they even arrive at my website - I do not
have to persuade them very much.
2. Buy the product yourself! Research across dozens of affiliate programs shows that at least 70% of sales in any affiliate code
are made by the small percentage of affiliates who actually buy the merchandise
theyre selling. It makes sense doesnt it (how might
you recommend something youve never used)?
3. Banners - they do not
work anymore, and some experts believe banners will actually damage your affiliate sales.
4. Personal recommendation. The human variable
is very important on the Internet - everybody want to know that someone else has bought the product and that it worked for them. But to write a convincing personal recommendation, you will
have to buy, read and utilize the item youre selling.
5. Over-selling - this is the most common mistake of affiliates. Keep in mind that all you need to do to succeed with affiliate programs is to get your potential customer to click through to the affiliate website in an open-to-buy mindset. If the affiliate script is great, the affiliate internet site
will contruct
the sale. So dont try to sell the product from your page
- just aim to get a click on your affiliate backlink
.
5. Standard Ads. When you join an affiliate script, you will
probably be given some standard ads to utilize. Dont use them! Why? Because your potential customer has most likely seen those exact same ads on dozens of websites and in dozens of Ezines. And if that standard advertisement
hasnt led them to buy the product so far, it probably wont now. Something new and original is required.
6. Back-finish
sales. Once youre succeeding in one affiliate code
, join another script that offers a related merchandise
and utilize the technique that marketers call back-end sales. Its a well known fact that all the people are much more likely to buy from someone they have already bought from. So when someone makes a purchase from your affiliate link, send them a nice follow-up letter. At the end of the letter, tell them about your other affiliate merchandise
and how it may help them.
Every success to you!
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